About

In the summer of 1954, James Avery started his jewelry business in a two-car garage with about $250 in capital. He built a small workbench, and then bought a few hand tools and scraps of silver and copper. It was his desire to create jewelry that had meaning for him and his customers as well as having lasting value. Today we, as a company, offer fine jewelry designs in sterling silver, 14K and 18K yellow and white gold, and gemstones for ladies and men. In order to maintain the quality and responsiveness essential to a successful business, we are vertically-integrated, meaning we design, manufacture, market and sell our own product line. We even maintain in-house graphics and photography as well as internal architecture and furniture-making capabilities to keep the customer’s experience a special one.